How to Create an Effective Video Pitch

Written By Matthew Wilson

Whenever a founder asks for help with their pitch, I always recommend they watch the LAUNCH Accelerator Public Demo Day replay videos available on YouTube.

At LAUNCH Demo Day, each founder has 3-minutes to pitch their company before being cut-off, so it’s vital they convey the most critical information to investors within the 3-minute window.

These Founder Demo Days are the culmination of 12-weeks developing and honing their pitch in front of professional coaches and investors, so all you have to do is study their format & style, and you too can have an effective Demo Day pitch!

Included below are links to some recent LAUNCH Demo Days. Take a few hours to study and observe the format.

To help get you started, I’ve included below the general outline/format of the pitch. You may tweak things slightly based on your type of business, but overall, I recommend maintaining the format.

Ultimately, if you can record a similar 3-minute investor pitch using Loom or Zoom, you’ll have a very valuable video asset you can share with investors, while meaningfully differentiating yourself from the crowd.

Pitch Outline

0:00-0:07: Introduction & 1-liner

  • Twitter Headline: “We are COMPANY. We help CUSTOMER by solving PROBLEM.”

0:07-0:20: Actual customer story/example

  • Problem & Result

0:20-1:25: How do you solve their pain?

  • Quick product demo, features, benefits (cost/time savings, etc.)

1:25-1:35: Traction Revenue Chart (i.e. show how well you solve the customer’s pain)

  • Revenue from previous 3-6 months, MoM/QoQ/YoY growth %

  • Growing # of customers/logos

  • Current Unit Economics: CAC, LTV/ACV, sales cycle, churn, gross margins

1:35-2:23: Business Model

  • How do you make money?

  • How much do you charge customers (pricing plans/tiers)?

2:23-2:30: Traction Roadmap

  • How will the company scale to $100M ARR in 5-7 years?

2:30-2:45: Competitive landscape

  • How are you different?

  • What is your unique and sustainable competitive advantage?

2:45-2:55: Team Highlights

  • Why are you the absolute best people to build this?

3:55-3:00: Recap 1-liner

  • Twitter Headline: “We are COMPANY. We help CUSTOMER by solving PROBLEM.”

Matthew Wilson